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Internet Marketing

Three Ways to Promote Your Site
You've built a terrific website - the design looks great and the content is right on target. Your next step is to make sure your prospects find it ..

How to choose a domain name
The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this ..

Choosing and preparing content
The words, tables, graphs, images, audio and video in a website all constitute the contents of the site. The decision about what content to include should be guided by ..

Bringing websites in from the cold
Systems integration is a complex task at the best of times. Trying to marry it with web development is even more challenging. Websites were once seen as an extra marketing channel, later as an additional cash register or customer service officer ..


Search Engine Optimisation

Content That Search Engines Notice
Anyone who has used the Internet to search for information knows the value of a good search engine ..

7 Proven Steps to Search Engine Success
Having a good website isn't enough - you need to help people find it. The most commonly used tool for finding sites is the search engine ..


Three Ways to Promote Your Site

You've built a terrific website - the design looks great and the content is right on target. Your next step is to make sure your prospects find it. websites are passive, but Web marketing is not. Here are three tried-and-true ways to create an effective promotional campaign that seeks out your best prospects and draws them to your site.

  1. Master the Search Engines
    Millions of Web users turn to search engines to point them in the right direction. Now with pay-per-click placements, you can immediately achieve prominent positions. At a cost of about 15 cents to a dollar or two per click, you can choose as many keywords as you like and your listing will appear each time someone searches on them. The key to making paid listings work is to carefully track the activity of visitors who click through and fine-tune your program until the resulting sales are sufficiently profitable.

    Free search engine listings take longer to acquire than pay-per-click, but they're also well worth the effort. Interland's Search Engine Manager allows you to fill out one form and submit your site to hundreds of search engines and directories. Rankings are determined by how often the keywords appear on your website and the number of links there are to you from credible sources, such as the Better Business Bureau or major manufacturers. For high rankings, choose about 10 keywords or keyword pairs your prospects will search on, then sprinkle them throughout your site copy, titles and meta-tags.
  2. Cut through the Clutter
    Online advertising can yield immediate results - prospects simply click on your link and are instantaneously transported to your place of business. Like off-line media, there are consumer and trade sites on the Web, so you can select the sites whose content most effectively draws your unique prospects.

    The latest research shows that larger ads work best. Small, standard banners are often ignored and have insufficient space for compelling ad copy. Skyscrapers, which usually appear on the right side of the screen, offer a larger space for creative execution, with graphics, copy and multiple links, plus constant exposure since they remain visible as users scroll down the page. For a successful campaign on a tight budget, purchase a few large units, rather than many small ones. And if you advertise on several sites, be sure to code the links differently so you can evaluate their effectiveness.
  3. Take Direct Action
    Direct marketing to e-lists is an essential component of a successful promotional campaign. Whether you send an e-mail newsletter to your customer database or rent opt-in e-mail lists to reach prospects, you'll be rewarded with increased traffic and repeat visitors.

    The advantages of e-mail marketing over traditional direct mail include lower costs, reduced turnaround time and the potential for higher response rates. E-mail offers a substantial savings by eliminating the cost of printing and postage, and a campaign can be executed in about two weeks from start to finish, versus three times that for traditional direct mail. What's most compelling, is that while effective e-mail solicitations produce an average return of one percent, some marketers report results as high as eight percent or more.

    In all, successful online promotion requires reaching out to prospects. For best results, combine e-mail marketing, online advertising and search engine listings to successfully draw traffic and increase sales.

    Kim T. Gordon is an author, media spokesperson and small business coach - and one of the country's foremost experts on entrepreneurial success. She is a columnist for Entrepreneur magazine, and her newest book, Bringing Home The Business, identifies the 30 "truths" that can make the difference between business success and failure. Gordon offers additional information and advice through http://www.SmallBusinessNow.com, the largest site on the Web devoted exclusively to marketing a small business.

Source / Author: Kim T. Gordon


How to choose a domain name

The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.

So, now that you are convinced that you need your own domain, how should you name your domain? Here are a few do's and don'ts regarding this. While the availability of domains which follow all of these rules may have become limited, try to follow as many of these rules as possible.

  1. Consider naming your company and registering a domain name starting with the digit 1. Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are. Another way is to simply list them in chronological order (and sometimes in reverse chronological order) based on the dates the sites were submitted.

    The other, and far more popular classification system is alphabetic. Now, the first character in the ASCII chart which can be used as the first character in a domain name is the digit 0. The next character is the digit 1. Normally, you wouldn't want to start a domain name with the digit 0 since it might send all the wrong signals to your customers. For instance, if we had named our domain 0SearchRanking.com, it would be telling our customers that we cannot get them any search engine rankings at all! Hence, unless you really have a good reason for doing so, you should avoid using domain names starting with the digit 0.

    Instead name your domains starting with the digit 1. More specifically, name your domains starting with "1st". This will ensure that you get a high ranking in those directories which classify sites alphabetically. Furthermore, depending on the industry in which your company operates, it may also send the right message across to your customers - it indicates that you are the first company to consider in your industry.

    And guess what - the mother of all directories - Yahoo! - lists web sites alphabetically based on the title that had been submitted. Yahoo! wants the name of your company to appear right at the beginning of the title. This implies that sites which start with the digit 1 will be ranked at or near the top. Assuming that you can get your site listed in Yahoo! (a Herculean task, no doubt) just look at what a top ranking in one of the categories in Yahoo!'s directory can do for the popularity of your site!

    However, this strategy of creating domain names starting with the digit 1 will not work with The Open Directory. The Open Directory will only consider the portion of your domain that is really meaningful. This implies that it will ignore the "1" or the "1st" in your domain and will consider the portion of your domain after the "1" or the "1st". For instance, a site named 1stXYZ.com would be ranked with the sites starting with X, and not 1. Of course, in order to 'take care' of both Yahoo! and The Open Directory, you could have your domain start with "1st" and then have a proper English word starting with A after that.

    Furthermore, a small caveat here. If you are going to name a domain starting with "1st", also register the domain which starts with "ist". Then, have the domain containing the vowel "i" redirect visitors to the domain containing the digit 1. This is because people will often type in 'ist' when they mean '1st' and vice-versa. In fact, I myself make this mistake all too often when I try to access my site from my browser. That is the reason I registered both 1stSearchRanking.com and istSearchRanking.com. Furthermore, for every email alias that you create for the domain containing "1st " (like sales@1stcompany.com), you should create the corresponding email alias for the domain containing "ist" (like sales@istcompany.com).

    Also, this strategy of registering domains starting with '1st' is mainly applicable if yours is a somewhat new company. If you own a well established concern with a well known domain, you simply cannot change your company name and your domain in a hurry because you will confuse your existing customers.
  2. Don't want to start your domain name with "1st"? Consider starting it with "A", "B" or "C". Although domains starting with A, B or C will be ranked after those starting with the 10 digits, you can still get a pretty high rank with A, B or C. Also, since The Open Directory considers only the meaningful part of a domain, domains starting with A will be the ones which are ranked first in The Open Directory. However, please don't name your domain in the form of AAASomeCompany.com - it'll make your company seem like a fly by night operator. (And you won't get a high ranking in The Open Directory either - it's going to ignore the "AAA" bit when it adds your site to the directory.
  3. Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keyword in the title. As a minor side-benefit, this can also help to marginally increase the ranking of your web site in some search engines.
  4. Don't register a domain containing the digit 0 in it, unless it is going to be part of a recognizable word (like 1000 or 2000). This is because the digit 0 is often confused with the vowel O. If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.
  5. Try to avoid using domains that contain '2' for "To', '4' for 'For', 'u' for 'You' and so on even if they seem to make your domain sound 'cool'. Your customers will easily get confused if you do so. However, if you must register such a domain, register the expanded form of the domain as well, i.e. if you are registering greatthings2do.com, also register greatthingstodo.com.
  6. Should you or should you not use hyphens in your domain? Well, the jury is out on the question. While some Internet marketers will tell you that domains containing hyphens are difficult to remember, spell and pronounce, others will state that domains containing hyphens are, in fact, easy to remember, spell and pronounce. Go figure. Personally, I would feel that whether or not hyphens are helpful has to be determined on a case by case basis. However, if you register a domain containing hyphens, make sure that you also register the corresponding domain without the hyphens. Once you do that, you can simply redirect visitors from the domain without the hyphens to the domain with the hyphens.
  7. Don't make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like thisisanexampleofaverylargedomainname.com?
  8. Always use ".com". If yours is a serious business site, avoid using domains ending in "nu" or "to". Your business will have little credibility if you do so. You can consider registering a ".net" domain, but since most people are familiar with ".com", it is better to stick to convention.

    While it is unlikely that you will be able to register a domain which satisfies all the rules that I outlined above, try to follow as many of the above rules as you can.You can check out the availability of domain names and register new domains at Virtualis.

    Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking-subscribe@listbot.com or by going to http://www.1stSearchRanking.com

Source / Author : Sumantra Roy


Choosing and preparing content

The words, tables, graphs, images, audio and video in a website all constitute the contents of the site. The decision about what content to include should be guided by:

  • The aim and purpose of the site
  • The audiences for which it is intended
  • The resources available to provide and sustain the content
  • The format of the content - eg too many rich images may result in a site which is slow to download and view
  • Its availability in a web-ready format - eg it is in a word processor document or photo that has already been scanned
  • Its importance within the operation of the organisation
  • Legal issues such as copyright and privacy laws.

When preparing content for the website the content editor has to resolve the following questions

  • What message do you want to get across in each section of the site?
  • Who is the audience you are trying to reach - customers in Australia or overseas or both?
  • Where are words or images required in the site?
  • What type of text is required? (introductory, explanatory, narrative, captions, instructions, advertising)
  • What style is appropriate for each section of the site? (casual, formal)
  • What age group will the vocabulary be designed for? (dictated by the target audience)
  • What text and images already exist? How much can be used and how much needs to be written, photographed or created?
  • Who will write the new text or rewrite any existing text, take photos, draw diagrams?
  • Who will edit the contents before the site goes live to check for factual accuracy, spelling, grammar, sense, relevance in time and place, vocabulary level and cultural sensitivities?

What to do Inevitably, decisions need to be made as to what content to include in a website. You can use the following checklist to help you decide about each item of content. The more times you can say “yes” to each of these questions, the more appropriate the content is for inclusion in the website

  • Is it relevant to the aims and objectives of the organisation?
  • Does it add value to the site?
  • Have you permission of the content owner to use it on the site?
  • If permission to use it on the site has not been secured, is the time and cost to secure it reasonable?
  • Does it already exist in electronic format - eg on the word processor?
  • If it does not exist in electronic format, is the time and cost to digitise it reasonable?
  • Do you know the item to be accurate?
  • Do you know the item to be up-to-date?
  • Is it likely to be interesting to a majority of visitors to the site?
  • Will making it available on the site save staff time or offer some other efficiency?
  • Will it encourage people to re-visit the site?
  • Is it culturally-sensitive - ie avoids colloquialisms or ideas or words that may offend people of a particular religion or background?
  • Is the content within the law? (libel, fair dealing, privacy, security)
    As a general rule, if still in doubt about some content, leave it out until you are happy with the answer to every question posed. Remember that a website is dynamic, and content can be added or removed at any time.

Source / Author : http://www.e-businessguide.gov.au


Bringing websites in from the cold

Systems integration is a complex task at the best of times. Trying to marry it with web development is even more challenging. Websites were once seen as an extra marketing channel, later as an additional cash register or customer service officer.

Today you should think of one as an extension of your entire business. For web design needs as much consideration, diligence and integration as the opening of a new office or store.

Ideally, say web developers, a website should be an access point into all the information your customers, suppliers and staff need to do business with you. No more, no less.

Neil Wilson, chief information officer at Oakton Computing, a Melbourne firm specialising in database and systems management, says websites must support information management and be part of the overall system architecture. Rather than building a website, an intranet and an extranet, consideration should be given to one site that accesses everything.

"Take an architecture that includes database and business applications. Some organisations build private web channels (for different applications) but if you take the view from the top the (information) should be available to every channel. You get more out of existing systems by accessing them," Wilson says.

But that doesn't mean unrestricted access to all your back-office systems.

When integrating a large insurance company's mainframe, Patrick Cusack, chief information officer of Sydney-based HotHouse, felt that large supply chain systems were not designed for the high traffic generated by the web. "They have a very specific static number of users and are engineered accordingly. SAP, for example, is entirely inappropriate for real-time transactions, especially if using media, as it creates extreme spikes in the traffic," Cusack says.

The solution: "You must decouple. That is, broker snapshots of the data and deliver those (to the website) ... You never plug anything into SAP or AS390. A lot of people make a living saying you can but none of my clients are comfortable with that," Cusack says.

Synchronisation with the original system doesn't always need to be done in real time either, depending on the line of business. Many synchronise overnight.

Today website users expect organisations to offer the same level of professionalism over the web as they do in a store or over the phone. Liz Fulcher, planning and strategy director of Clemenger Proximity, the interactive arm of advertising group Clemenger BBDO, says this is particularly true of customers.

"I was around when websites really were stand-alone. Only early-adopters had them and customers were a lot more patient but not any more.

A company today that doesn't offer basic information, that doesn't have an exclusive log-in access for customers and update information in real time, is really missing out on a quarter of their ability to touch customers," Fulcher says.

Fulcher says having customer relationship management software (CRM) is useless unless a strategy is in place to retain and manage data captured by websites. "You need to acquire (customers), entertain and satisfy them. Unless you have the database collecting the information and the systems that will interpret, report and give the appropriate response to them, you will lose the customers. Worse still, you won't even know you lost them."

E-commerce sites require additional layers of complexity, especially in regards to security and the need for crisis management, redundancy and backup, but the most important aspect is still the customer experience.

And Oakton Computing's Wilson says mode of access should not determine web development. Whether the information is accessed via desktop, mobile or PDA, it should be an extension of the organisation's information system. "In a lot of ways we shouldn't be distinguishing website design from internal access (to information). It should be all within the same strategy, dependent on the right security being in place," he says.

Pulling all the information together is a challenge but that is what content management systems (CMS) are for, says Andy Farrell, managing director of Gravitymax, a web publishing platform specialist. These plug into and select from existing systems, allowing central control of the information displayed by a website, without the need to duplicate data.

"But the toughest thing clients have to do now is choose from a plethora of different CMS products that at first sound very similar," Farrell says.

He describes the CMS market as a three-tier structure. At the top are the big international products such as Microsoft Content Management Server and the more expensive Documentum, Interwoven and Vignette; in the middle, solutions such as Gravitymax's own .max which run on Microsoft technology but are essentially out-of-the-box programs that allow some tailoring; lastly, custom-built systems which, he says, are riskier because they haven't had as many years in development as the others.

"The right approach to take is not to be driven by features but objective and strategy," Farrell says.

James Robertson, an independent systems consultant, says there are more than 55 brands of CMS in Australia. Mid-range products cost between $20,000 and $80,000.

"The days of multimillion-dollar deployments have passed, with good riddance," says Robertson, who travels the country speaking on the subject. "Even a year ago, organisations spent $1 million to $2 million redesigning their sites. Few still have that kind of money but many more want to spend a lot less."

Robertson, whose company Step Two Designs does not sell software or design websites but publishes a tool kit for companies tendering for CMS, says every site today must have one to stitch it together. He says clients should evaluate between six and 10 products before making a decision, to avoid buying a system too big for their needs.

They must also engage different suppliers for the overall design and the technological development of a site to ensure results match suppliers' core competencies.

1989 Tim Berners-Lee, later founder of the web's governing body the World Wide Web Consortium (W3C), creates a point-and-click program in the form of a hypertext editor. Documents are shared by the physics community over the internet. The open-access program becomes the World Wide Web. Writes the first web client (browser-editor) and server in 1990. Hyper Text Mark-up Language (HTML) and Hyper Text Transfer Protocol (HTTP) published on first server in order to promote adoption and discussion.

1995 Commercial websites appear. Also called first generation sites. Netscape and Microsoft Internet Explorer launch.

1995-1996 (second generation) HTML standards extended. Web developers use more sophisticated "flat" navigation and banners, icons, buttons. Animated graphics introduced. Content update only available through web developer.

1996-1999 (third generation) W3C HTML standards evolve. Multimedia content allows sound and animation in the browsers. Flash emerges alongside Java applets. Server-side technologies mature, simplifying database capture and management. Content management and user-publishing become natural extensions of the emerging facilities for server-side database integration.

2000-2003 (fourth generation) Greater strategic focus. Sites as bridge between business systems and customers. Emerging concerns with transparency, compliance, productivity, as well as user experience and marketing channel. XML emerges and is well established in web services allowing real-time applications.

Source / Author : The Sydney Morning Herald


Content That Search Engines Notice

Anyone who has used the Internet to search for information knows the value of a good search engine. We all have our favorite search engine: the one that magically knows what we're thinking and points us to exactly what we want.

There was a time when a website's metatags -- hidden codes, which describe Web pages, that are recognized and used by search engines to compile results of a search -- were believed to determine its ranking in search engines. This belief is not entirely correct. The content of your site is now acknowledged as the key factor toward being recognized by search engines and achieving a prime ranking.

This article discusses steps you can take to optimize your content so your site gets noticed by search engines.

Take a Keyword Approach
Key words and phrases are critical to search engine placement; choose them thoughtfully.

Metatags are not as critical to search engine ranking as once thought, but taking a keyword-style approach to search engine optimization is still helpful. Begin by creating a list of the key phrases that describe your business, the products or services you provide, and the geographic areas you serve. Each phrase should contain at least two words, such as "running shoes" and "custom furniture".

When deciding on which phrases to use, think about the phrases or combinations of words that your target audience (potential customers) would use to find your site. Be specific, but more importantly, put yourself into the mind of the person doing the searching; think about how you would search for your product or service.

Emphasize what your company does over who you are, because the person searching will be looking for a specific service or a product, not necessarily a specific company. For example, although the key phrase, "lawyer boston" might be an accurate job description, the key phrase, "will preparation boston" will probably drive more traffic to a site because the person searching is looking for a specific type of legal service in a specific area, not just a lawyer. Similarly, if you sell products, use the specific names and brands of some of your more popular products as key phrases. For example, the key phrase, "Harry Potter action figures" is more effective than "toys".

You might also want to test your key phrases. Go to www.overture.com and use the Term Suggestion Tool. This tool lets you enter a search term to see how many searches were made on the term during the previous month. It also suggests related terms you might not have considered.

Strategies for Blending Key Phrases Into Web Text
Key words and phrases should be blended into text carefully, so as not to disrupt the flow of the text.

The next step is to work the key phrases into the text. This step can be kept simple by keeping the following guidelines in mind:

Use key phrases as often as possible... but be careful. To get the most out of key phrases, use them as many times as you can without compromising the quality of the site. This can be challenging, but it is crucial. The goal is to drive visitors to your site by including numerous instances of your key phrases; however, if visitors get to your site and find themselves reading the same phrases over and over again in sentences that seem disconnected, you will lose them.

Write clear, direct text. If you're writing text for your site correctly, your chosen key words and phrases will naturally appear within the text because they "belong" there. In other words, if you write concise text, and the key phrases are accurate, you will use those key phrases.

Include an appropriate amount of text on each page. One approach is to include enough text on each page so your key phrases do not draw too much attention to themselves. Having at least 200-250 words per page is a good rule of thumb.

Avoid overuse of key phrases. A common mistake made on some websites is overwhelming the reader with too much information. Remember that you are promoting your entire site; don't include all your key phrases on every page. Sprinkle two to three key phrases per page, where they naturally fit in with what's being discussed.

Also, it's not necessary to use all of your key phrases in the first paragraph on a page. The bots — the programs that search the Internet for new sites and new content on existing sites; they decide which sites are displayed in a search engine's results — search entire pages, so the location of key phrases within a page is irrelevant.

Include variations. Although it's best to fit exact key phrases into your page text, include some variations, such as plurals or -ing endings. Use this strategy only if it improves how the text reads and if you believe the variations will be used by searchers to find your site.

Don't optimize for one phrase. Another common mistake is to optimize for just one phrase. For example, if the same phrase appears twenty times in one page, the search engine might think you are trying to "cheat "to get a prime listing, which can get your site banned from the search engine. If you have a very important search term, devote a separate page to it.

More Tips
The following tips can also help you optimize page content for search engines.
Use Macromedia® Flash® (a Web-authoring tool that provides text animation effects) sparingly. Search engine bots cannot recognize words on a Web page created with Flash, so optimizations are not effective.

Although it's good practice to refresh the text on your site regularly, keep your keyword-optimized text stable, so the search engine bots keep finding it.

Search engine bots attach more importance to headlines and boldfaced text. If possible, place key phrases in headlines or in bold, but do not sacrifice readability.

Search engine bots also attach more importance to key phrases that are part of a link. If you link to another page, use a key phrase in the link, rather than using a generic phrase like "click here" or the page title. For example, rather than using the text, "See our Services page," with the word "Services," linked, use a phrase like, "Our services include will preparation, estate planning, and probate law," with each specific service linked to the Services page.

The Bottom Line
Search engines can best be described as Yellow Pages for the Internet. Creating website content that includes carefully chosen key words and phrases that search engines recognize is an important step to effective search engine ranking.

Source / Author : Linda Woods


Proven Steps to Search Engine Success

Having a good website isn't enough — you need to help people find it. The most commonly used tool for finding sites is the search engine. Unfortunately, how to get search engines to recognize and include your site on results listings isn't always clear.

In fact, getting a prime, "natural listing" in a search engine is more an art than a science; still, there are some steps you can follow that will take you a long way toward improving your chances.

  1. Decide On Your Message
    To create your top key phrases, think like a person doing a search.
    Write down the top ten key phrases that describe your business, the products or services you provide, and the geographic region you serve. Be as specific as you can. Each phrase should be at least 2 words — "running shoes", "custom furniture".
    Come up with these phrases quickly; the goal is to replicate the thinking process of those you hope will find your site. If you have some time and want to test your terms, you can go to www.overture.com and use the Term Suggestion Tool, which lets you enter a search term and see how many searches were made on the term in the previous month. This tool also suggests related terms you might not have thought of.
  2. Add Relevant Content to Pages
    Use your key phrases, but not at the expense of compelling content.
    Draw on your key phrases to write your page content. Be sure to use the exact same wording, and repeat yourself often. The frequency with which the phrases appear will help in listings.

    Try to fit the phrases in naturally and keep your writing natural, not stilted. Remember, getting people to come to your site by way of a search engine is only part of the battle. You also need to provide compelling, useful content once they arrive.
  3. Create a Relevant Title for Each Page
    Use key words in page titles, and keep titles short.
    Once again, draw on your key phrases to create a title. Repetition is important! Try to keep the title to the three words that matter most, but make sure the title is descriptive.
  4. Create a Description Metatag for Each Page
    Include your key phrases in your description metatag, but keep the content coherent and interesting.

    Metatags are hidden HTML codes that describe pages. The description metatag is recognized by some search engine "bots," and is also used by many search engines when listing a site in a search results page.

    Your description metatag should be a short paragraph that includes as many of your top ten key phrases as possible, but is still understandable, coherent, and capable of stimulating visitors to click through to your site. Again, do not sacrifice good content by getting carried away with key phrases.
  5. Create a Keyword Metatag for Each Page
    Cover your bases by including all your key phrases in the keyword metatag.
    Historically, everyone thought the terms in a keyword metatag were responsible for a high ranking in a search engine; and for a while, they probably were right. But today's search engines are more sophisticated. They pay more attention to page content than metatags — but it doesn't hurt to cover your bases.

    Add all the phrases you generated in step 1 of this procedure into your keyword metatag, but maintain good content, not only for the search engines' benefit, but also for the benefit of the visitors to your site.
  6. Have Related Businesses Link to Your Site
    Linking to other sites not only helps in search engine ranking, but it can bring you more business.

    The number of sites that are linked to your site is important to some search engines. If many other sites link to you, it confers a legitimacy that improves your ranking.
    Linking to other sites has other benefits, too. Linking to related sites can bring you referrals and related business. For example, if you have a bicycle accessories business, and you have a link from a bicycle repair shop, customers of the repair shop will probably click through to see what kind of accessories you carry.
  7. Don't Cheat
    Don't list key terms hundreds of times; the bots will know you're cheating.

    Cheaters do things like list key terms and phrases hundreds of times on a page in the background color of the site so visitors cannot see them. They think the search engine's bots won't realize what's happening, but bots are clever, and the search engines will ban your site entirely if they find you are trying to trick them. Stick to the steps previously mentioned. You'll get your site noticed without running the risk of getting blacklisted (banned from the search engine).

The Bottom Line
Your best chances for getting your site in search engine is following simple steps. Focus on content, key phrases, and proper use of metatags.

Source / Author : Linda Woods

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